Homestead American Lager

This beer brand concept design was created for the average, blue-collar American citizen working a nine to five, and wanting a cold beer aftera long day at work. The name was chosen to invoke classic Western Americana, with imagery invoking a cozy getaway at a cabin in the woods. The warm colors were chosen to make this brand stand out from others. The majority of brewing companies have cool colors, often leading to an uninspiring sea of different shades of blue as a customer looks down the aisle. The warm gradient helps to catch the eye, while also being a relaxing and inviting color palate, reminiscent of the sunset.