Las Vegas Neon
Graphics Standards Manual

After conceptualizing and designing a logo for a new NBA team based in Las Vegas, Nevada, I created a graphics standards manual for the team’s branding. The thirty page booklet outlines in detail the company’s history, the meaning behind the trademark, and the specifics of how the trademark is to be used in both physical and digital spaces. This spiral bound 11”x8.5” manual contains pages such as: acceptable typefaces, layout of type on signs, size and placement of graphics on team vehicles, and perforated, tear-out pantone color swatches.